LoveHolidays, a renowned online travel company based in the United Kingdom has recently stolen headlines regarding its undisclosed stake sale to another private equity firm. The exact specifics of the financial details are not yet revealed, but it is also a huge strategic step for LoveHolidays on to achieve its growth and creative mission in travel market.
The anonymous investment enabled by Livingbridge, an influential investor which has offices in the UK, Australia and US is expected to provide funds into operations of LoveHolidays. This investment is a sign of an interesting time for LoveHolidays as it will focus on using resources to fuel growth through customer acquisition and increasing the rate with which books repeat bookings more efficiently.
Although there are no financial figures to announce, the consequences of this investment can be phenomenal. Firmly established as the 6th largest ATOL holder in Britain, LoveHolidays is set to cash on its strong market position and become more competitive.
A major focus of its development is product innovation. Livingbridge will enable LoveHolidays to expand the limits of traditional travel products and develop new engagement channels for customers. This dedication to innovation provides a foundation for LoveHolidays’ desire to always create something new and improve it through their dedicated research.
Additionally, the investment will help support category activation that would enable LoveHolidays to establish other categories and meet various travel needs. Through diversification of its portfolio, LoveHolidays can cover a wide range of modern travelers’ interests and provide every customer with exactly what they need to have an enjoyable trip.
Apart from core business, LoveHolidays’ white label partnership with Holiday Pirates provides another dimension to the company. The details of this relationship are confidential and it emphasizes LoveHolidays’ efforts to form value-creating partnerships within the travel realm.
Lastly, LoveHolidays’ recent investment is a critical milestone on its path to growth and innovation. With renewed attention to customer acquisition, product innovation and strategic partnerships LoveHolidays is primed for a revolution in travel experiences of millions globally.
